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GS1 MobileCom

6 September 2010

Welcome! We aim to send this newsletter every two weeks to keep you up-to-date with global and local news related to GS1 MobileCom. This is also YOUR platform - please email us if you have anything interesting to communicate.

Join us in Amsterdam

GS1 is hosting its Industry & Standards (I&S) Autumn Event in Amsterdam from Monday 27 September to Friday 1 October.

Highlights include:

  • Retail Value Chain Industry User Group Plenary (Tue 28 Sep morning)
  • MobileCoupons Working Session (Wed 29 Sep, morning)
  • Managing Multiple BarCodes Info Session (Wed 29 Sep, morning)
  • GS1 MobileCom Plenary (Thu 30 Sep, morning)
  • GS1 MobileCom Networking Dinner (Thu 30 Sep, evening)

Download our guide to the Amsterdam event to understand what meetings to attend.

Understanding consumer information needs

Earlier this year the Coca-Cola Retail Research Council and Deloitte published an in-depth study into consumer information needs entitled "‘Exploring the third dimension: Relevant and timely information to empower shopper’s choice". The study is essential reading for anyone interested in providing extended packaging services to consumers.

Download the "Exploring the third dimension" study

State of retail personalisation

A recent report by RSR examines the state of personalisation in customer communications today and where retailers are heading in the near future.

Download the "State of retail personalisation" report

Contact us

Do you have a question or need information about GS1 Mobile? Contact Cameron Green at cameron.green@gs1.org.

Take a look

Mobile in Retail White Paper

Published in February 2010 to help you understand the impact of mobile technology on the shopping experience. Download the Mobile in Retail White Paper.

GS1 MobileCom Day slides and recordings

Did you miss GS1 MobileCom Day? On 15th June we broadcast presentations from L’Oréal, Kraft, Ogilvy, Deloitte, IBM and SAP. Download the slides and recordings and find out what happened around the world.

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